All-new 66.8 megapixel sensor, fast AF, 16 aperture dynamics. The high-resolution camera is now fast too! Discover and pre-order.


A popular device! It's worth making a reservation in advance and also asking us for an exchange offer.
The latest camera in the Sony A7R series is here! It features a completely new generation of technology. The Sony A7R VI is a technological pioneer and the same sensor may later be used in other cameras.
But beneath the breathtaking technical specifications lies a camera suitable for demanding enthusiasts and professionals. The Sony A7R VI combines resolution and the best dynamics on the market and is obviously a top-notch device for landscape photographers. But the focusing speed and continuous shooting are now at a level that makes this an excellent all-rounder also for fast-paced event photography and portraiture, and of course for capturing nature in all its forms.
This is a credit device suitable for many uses.
The numbers first: 66.8 megapixels and this is the best resolution full-frame sensor. Like other manufacturers' top models (Nikon Z8, Canon EOS R1) and the Sony A1 II, the sensor is implemented using the so-called stacked technology, meaning the electronics and wiring are underneath the sensor.
This technology gives the pixel a larger surface area, so it collects more light, resulting in better dynamic range and less noise. In addition, the readout speed is better, meaning there is a smaller rolling shutter in video shooting and continuous shooting with an electronic shutter is possible without distortion and noeammin.
In addition, Sony promises a huge 16-fps dynamic range for the sensor. This was also promised for the Sony A7V model and the implementation was also as promised and now the same milestone has been exceeded with a high-resolution sensor. This promises good things for those who do demanding landscape photography. Dual gain technology is used, meaning the sensor has two native sensitivities, which reduces noise levels. One is basically for shooting in bright light and the other in low light. This feature will add some battery consumption and we will update the text as soon as the exact technical data is released.
In addition, there is a DRO dynamic range extension , in the previous model this went up to LV 5 and now there are a few more steps up to LV 8. In practice, this is of the greatest importance when the images need to be delivered immediately, for example at events, and there is no time for separate image processing.
Another new feature is the computer-based processing of Extented Raw images. The raw image is taken as a base and additional computer processing can be used to further improve resolution by sharpening or reducing noise.
What else does this cell technology and the new processor enable?
Continuous shooting: With the mechanical shutter, continuous shooting is 10 frames per second, but with the electronic shutter, the speed is 30 frames per second, which is the same as the Sony A1 II model! In addition, the RAW files captured are full-quality 14bit versions. The Sony A7R VI performs exposure and focus calculations 60 times per second, which is sufficient for these speeds (vs. the A1 II model's 120 times).
In addition, thanks to the sensor technology, the viewfinder image does not darken or flicker during exposure , so you can follow subjects and react to rapid changes, the images are just saved to the memory card quickly and silently. Note: Sony restricts third-party lenses such as Sigma lenses For 15FPS, a Sony lens is required for full speed.
Pre-Capture : Probably the best pre-capture feature in this price range! When you press the shutter button halfway, a burst of images is recorded for one second in advance, meaning 30 images are already recorded at the moment the picture is taken! This feature is great for recording very fast events, such as the climax of a sporting event or the most spectacular pose of a wild animal.
Focus and exposure metering also work during this Pre-capture recording. Recording can also be started with the AF Assign button.
Pre-capture is adjustable for 0.3-1 second, so choosing a shorter time will keep the number of frames more reasonable. The Speed ??Boost function has also been borrowed from the A9 III model. For example, you can shoot at a speed of 10fps and by pressing the turbo button the camera takes pictures at a maximum speed of 30fps. This way, you can change the speed of the burst shooting depending on the situation, keeping the number of frames and buffer usage under control.
The same feature is activated on the A9 III camera with the C5 button, but this is not available on the A7R IV, so you can program another button instead.
Autofocus: The Sony A7R VI's autofocus features look very similar to those on the A1 II and A7 V. There are new features enabled by the AI ??processor, such as pattern recognition, meaning you don't have to select a subject in advance (i.e. whether it's a bird or a dog), and the camera also takes into account the direction and speed of the subject's movement in continuous focusing. We're looking forward to seeing how fast the new AF is tuned.
Image stabilization: The Sony A7R VI features very effective image stabilization, now rated at 8.5 stops based on CIPA standards. This helps with all lenses, but especially with long telephoto lenses and when shooting video. There is also a software-based Active mode stabilization for video shooting.
Image stabilization is also used in Pixel Shift multi shooting mode, where the camera takes multiple shots by moving the sensor slightly between shots . This data is used to create a whopping 270 megapixel image file. The feature works best with still subjects such as landscape shots and studio shots, or when reproducing artworks, for example, when a tripod is required.
Developing a sensor is a technology, and developing color science is an art. Sony announces that the color model has been updated. This may cause some changes to existing workflows, but in the past these changes have been for the better and have been generally well-received. We're excited to see what this means for skin tones and shadow tones, for example.
In addition, the camera has a white balance model that utilizes artificial intelligence models, which can also be found on the Sony A7 V body, for example.
The Sony A7R VI contains the same technology as Sony's top model A1, but the number of megapixels in the sensor places some limitations on the video settings that can be used. For example, 8K video recording is recorded with 1.2x cropping. The camera is capable of very fine image quality and there are settings, but there may be some limitations in the image modes with frame rate or cropping, which requires familiarization before putting it into production use.
But it's come a long way from being just a camera suitable for landscape photography, this body is also great for hybrid photographers who want content in both stills and video.
The Sony A7R VI features a powerful 8.5-stop image stabilization and, in addition, a more powerful Dynamic Active mode is now available for video recording. This provides truly stable video when shooting handheld.
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